Digital, in plain English
Every term you'll hear from us (and from any tech vendor) — explained at eye level. No buzzwords, no confusion.
AI & business
Artificial Intelligence (AI)
Technology that lets computers learn, understand language and make decisions. In business it powers customer service, marketing, operations and analytics. How we apply it.
Large Language Model (LLM)
An AI model trained on vast amounts of text that understands and writes human language — like GPT and Claude. The basis for most business AI solutions today.
AI Agent
AI software that doesn't just answer questions but performs tasks end to end: checks information, makes decisions and acts across systems. Examples in our article.
Chatbot
An automated chat interface on your site or WhatsApp that answers customers 24/7, filters inquiries, and routes only what needs personal attention to a human.
RAG
A method that connects a language model to your organization's knowledge, so answers are based on your real information — not guesses.
Business automation
Connecting systems and processes so repetitive tasks — emails, invoices, data syncing — run on their own. More on our automation services.
Prompt
The instruction you give an AI model. Crafting a precise prompt is a skill in itself — and it's the difference between a mediocre result and an excellent one.
Web development
Marketing website
A site that presents your business, services and value — designed to turn visitors into leads. What to know before you start.
Responsive design
A site that automatically adapts to every screen size — desktop, tablet and mobile. Today it's a baseline requirement, Google's included.
Content Management System (CMS)
An interface that lets you update text, images and pages on the site yourself — without technical knowledge or relying on a developer.
Domain
Your website's address on the internet (e.g. ornexi.com). Make sure it's registered in your name — it's a business asset.
Web hosting
The server where your site "lives" and is available to visitors. Hosting quality directly affects speed, stability and security.
HTTPS / SSL
Encryption of the communication between visitor and site. Essential for trust, for securing forms — and a Google ranking factor too.
MVP
Minimum Viable Product — a first, minimal version of a product, launched quickly to learn from real users before investing big.
User Experience (UX)
Designing the site or product so it's easy, clear and pleasant for visitors to get what they came for. Good UX = more conversions.
Organic SEO
Organic SEO
Improving your site and content to rank high in Google results without paying per click. The complete beginner's guide.
Keywords
The phrases your customers type into Google. Keyword research is the foundation of every content and SEO strategy.
Technical SEO
The "under the hood" side of SEO: load speed, valid structure, a sitemap, and full accessibility for Google's crawlers.
Core Web Vitals
Google's official performance metrics — load speed, responsiveness and visual stability of the page. They affect ranking.
Backlinks
Links from other sites to yours. The more they come from trusted sources, the higher your authority and ranking.
Accessibility
Web accessibility (IS 5568)
The Israeli standard requiring sites to be usable by people with disabilities — keyboard navigation, screen readers, contrast and more. How it's implemented here.
Heard a term from another vendor you didn't get?
Talk to us — we'll explain everything in plain language and help you make the right call.